Cost per household: $23.60
The Flier
For The Household
A physical acquisition protocol for Dosh
Fintech doesn’t have a marketing problem. It has a trust problem.
Dosh wins by onboarding households, not individuals.
The Pilot
1,000 envelopes sent to flatshares during high-turnover windows.Each contains:
-
One $20 note
-
A QR insert engineered for one ritual:
Open → Scan → Create household → Invite flatmates → Log the first shared expense
Why cash works
A digital credit is forgettable.A physical note is belief.
It lives in the home, gets discussed, and creates a shared moment Dosh can capture.
You’re not acquiring users. You’re seeding financial ecosystems.
The envelope isn’t just the campaign; it’s the growth model.