The Site | Auckland Domain
The Welfare Guarantee
The Geometric Proof
The Living Infographic
Time & Data Visualised
The New Normal
The Iconic Proof
The Full-Cycle Close
Urban Proof for Halter
A one day public demonstration that makes “Farming Anywhere” instantly believable.Halter’s promise is powerful but hard to picture if you have not seen virtual fencing in action. Urban Proof turns GPS control into something anyone can understand in one glance.
The Problem
Halter’s core innovation replaces physical fencing with GPS precision. The value is real, but for new audiences it can stay abstract. To scale “Farming Anywhere,” the proof needs to be visual, immediate, and shareable.
The Idea
Stage a live “systems proof” in Auckland Domain: Halter guides 100 cattle into a precise geometric formation using collars only. The location is deliberate. Put farming in the most public lawn in the country and the story distributes itself.
Engineered for Impact
- Event: One day live demonstration in Auckland Domain
- Formation: 72.5m GPS star
- Method: 100 cattle guided by Halter collars, no physical fencing
- Message line: “If we can farm a perfect star in the city, imagine your land.”
- Why it travels: city + cattle + precision geometry makes “Farming Anywhere” legible without explanation
What Gets Produced
- Hero imagery: aerial “ghost trail” paths and clean geometry for global sales and brand use
- Proof assets: short clips, stills, and a simple diagram that explains virtual fencing fast
- Operational credibility: animal welfare plan, council/park permissions pathway, and “leave no trace” recovery
Why It’s Worth It
- Earned attention: it is unusual, visually readable, and staged in a trusted public site
- Sales utility: reusable proof content for markets that have not seen the system
- Repeatability: a template that can be recreated in other cities/regions as Halter expands