The Site | Auckland Domain
The Welfare Guarantee
The Geometric Proof
The Living Infographic
Time & Data Visualised
The New Normal
The Iconic Proof
The Full-Cycle Close
A Strategic Growth Initiative for Halter
Halter won the technology race. The next race is for the narrative.Urban Proof is the definitive blueprint to win it. We transform the invisible promise of "Farming Anywhere" into an undeniable public truth - a live demonstration engineered to become Halter's most powerful global asset.
The Challenge: The Invisible Advantage
Halter's
virtual fencing delivers 22% more grass growth, but its core
innovation - replacing physical infrastructure with GPS precision - remains
an abstract concept. To own the category, Halter must move from
technical leader to cultural authority.The Blueprint
A one-day, live systems proof in Auckland Domain:- The Spectacle: 100 cattle guided by Halter collars within a 72.5m GPS star.
- The Test: A 10-point decagram—the ultimate geometric stress-test for GPS accuracy.
- The Promise: "If we can farm a perfect star in the city, imagine your land."
Engineered for Impact
- The Visual Close: Generates the iconic "ghost-trail" imagery for global sales teams.
- Enterprise Logic: Built on a validated engagement framework (126k+ impressions, 5% conversion).
- Zero-Footprint Protocol: Operates under a "Leave No Trace" mandate with full nutrient recovery and community donation.
The Strategic Payoff
- Global Virality: Projects a 5-10M+ baseline of earned media.
- Market Entry Playbook: A repeatable international model.
- Category Ownership: Forces competitors to react while you own the arena.