Fix & Fogg Second Spoon

The Second Spoon

Speculative pitch to Fix & Fogg.

The first spoon proves the product. The second spoon is about what happens when the jar is empty.

Fix & Fogg's jars are well made, useful, and built to last. But at the final scrape, they leave the home. Second Spoon is a lightweight system designed to catch that moment and turn disposal into reuse. A small sticker discovered on the base of the empty jar asks one question: what's your #SecondSpoon? A curated feed of premium reuse ideas, herb gardens, utensil holders, pantry storage, makes repurposing feel designed rather than dutiful. Customers become co-authors. The jar stays on the counter.

A reused jar on a kitchen bench is brand presence that advertising cannot buy.